Martha Stewart x Macy’s Social Video Series

Macy’s needed fun, snackable content to boost social engagement. I developed a series of quick-cut videos mixing Martha Stewart’s recipes and tips with Macy’s products, overseeing everything from storyboards to on-set art direction to deliver lively, shareable content that got people watching.

Results
The videos outperformed typical social content, driving higher engagement, longer watch times, and increased traffic to featured products.